SHOPPING CENTRES

Nature and experiences that bring shopping centres to life

Shopping centre atrium with greenery and visitors

Shopping centres compete for time, repeat visits and connection

Physical retail needs to offer more than a commercial proposition. Visitors, operators and brands are looking for spaces that encourage people to stay, interact and connect with the community. Integrating nature and programming turns circulation areas into places with purpose.

A living programme that transforms the asset

TerraceLab integrates an urban garden as experiential infrastructure: we design, install and operate the system, and activate it through harvests, workshops and content. The result is a visible meeting point that brings together nature, participation and a compelling sustainability story.

A distinctive experience

An unexpected proposition that improves the visit and gives people reasons to stop, take part and return.

Recurring activation

Activations and harvests that generate programming, footfall and content throughout the year.

Visible sustainability

A tangible initiative that brings ESG commitments closer to visitors, brands and the community.

VALUE FOR THE ASSET

Nature, footfall and impact in one programme

The value is not simply in installing greenery. It lies in turning it into an operated experience that improves the asset, creates shareable moments and provides evidence for sustainability and certification.

Improves the visitor experience

It humanises the journey and creates a point of interest that invites people to stop and take part.

Activates spaces and campaigns

It activates plazas, atriums and common areas with workshops, harvests and events that can be tied to the commercial calendar.

Supports certifications and ESG

It can contribute to WELL, BREEAM and LEED strategies, depending on the project’s scope and criteria.

Reduces the operational burden

TerraceLab manages cultivation, maintenance and activations so the centre’s team does not have to operate the system.

Indicators that can be measured or reported

Visitor participation in activations

Number of events and workshops held

Interaction with and use of activated areas

Harvests and produce obtained

Involvement of brands, operators and the community

Content and evidence for ESG communications

A complete service for integrating nature and programming

Every asset has its own architecture, commercial calendar and objectives. We adapt the programme to the space and coordinate operations so it works as an ongoing initiative, not an isolated installation.

Analysis of space, flows and objectives

Urban garden design and installation

Cultivation, maintenance and monitoring

Replenishment of seeds and supplies

Harvest and activation programming

Workshops for families, visitors or teams

Coordination with marketing and operations

Indicators, storytelling and impact summaries

Activations that bring the shopping centre to life

Public harvest

An engaging, approachable experience that connects visitors with where food comes from.

Workshops for families

Educational programming that combines nature, food and sustainability.

Campaigns with brands and operators

Activations linked to food service, nutrition, wellbeing or key moments in the commercial calendar.

Community and local area

Formats for associations, schools and local organisations that connect the asset with its surroundings.

Let’s design a living activation for your shopping centre

Tell us about the asset, the areas you want to activate and your objective: experience, footfall, sustainability, certifications or community. We will propose a format that is easy to operate and communicate.

Let’s design a living activation for your shopping centre

Tell us about the asset, the areas you want to activate and your objective: experience, footfall, sustainability, certifications or community. We will propose a format that is easy to operate and communicate.

FAQ

Questions shopping centres ask us

Is this just decorative greenery?

What operational workload does it involve?

Can it support certifications?

Turn your space into a living experience

Turn your space into a living experience

Turn your space into a living experience

Turn your space into a living experience